The shape of a new beginning, a new light of hope.
The brand mark expresses hope for a new beginning, reflecting both the festival's name, Twilight, and its place at the end of the year.
Project details
At the end of a dark year, the dawn of hope.
Why
In a year of cancellations, a fireworks festival to become a light of hope.
- 01
A year of canceled events
In 2020, the spread of COVID-19 led to the cancellation of nearly all events and fireworks festivals.
- 02
Ten years since the earthquake
2021 also marked ten years since the Great East Japan Earthquake.
- 03
Conveying the founder’s wish
We needed to convey the wish of the festival’s founder, Mr. Hiraoka: “I want to launch fireworks that shine a light of hope.”
How
A brand mark for Twilight, expressing the hope of a new beginning.
The design reflects the hope behind the festival's name: that a difficult year would end and a new year would begin with renewed possibility.
A website that conveys the spirit of the festival.
Along with the logotype, we also designed the festival’s website.
What
The face of a fireworks festival that lights up hope for the new year.
RoleOur scope
- Logo design
- Web design
- Direction