Bringing the owner's name together with a circle of connection.
The brand mark combines a character from the owner's name with a circle, reflecting the importance of personal connections. We also created a black version to complement the truck.
Project details
A shop on wheels that communicates as it moves.
Why
A food truck that communicates its identity at a glance as it travels through the business district.
- 01
Saikyo-yaki to go
The project was to build a brand for a food truck serving takeout dishes prepared using saikyo-yaki, a technique of marinating ingredients in sweet white miso before grilling.
- 02
Promotion on the move
We treated the food truck as a shop on wheels, designed to introduce the business even while on the move.
- 03
Catching the eye of people in a hurry
Sales centered on the business district, so the presentation had to catch the eye of office workers walking briskly by.
How
A symbol of connection, and promotional materials with a focused message.
Cut-vinyl logos on the sides and rear of the vehicle.
We applied cut-vinyl logos to the sides and rear of the vehicle so it could promote the shop even while on the move.
A hanging banner and A-frame sign that communicate at a glance.
We kept the message on the hanging banner and A-frame sign focused, using appetizing imagery to convey it at a glance.
What
After the promotional materials were introduced, the food truck set a new record for units sold, showing the impact of design in numbers.
RoleOur scope
- Branding
- Symbol mark
- Vehicle design
- Hanging banner / A-frame sign
LinkRelated links