From material, we build business.
We designed the name MATÉRIA, meaning material, along with the logo and the copy in Japanese and English. The voice is intelligent, quiet and sincere.
Project details
From material, we build business.
Why
Bringing materials and skills that lie dormant in subcontracting to market.
- 01
Excellent materials and skills, hidden in subcontracting
Local factories and craftspeople hold materials and processing skills found nowhere else, yet they had no way to deliver that value under their own name.
- 02
Welcoming makers as equal partners
Rather than one side supporting and the other being supported, we needed a framework and a language that let us face each other as partners building a business together.
- 03
A look and a voice that speak to both makers and the market
The brand needed to convey the reliability of the craft honestly, while launching as a refined brand that would be chosen in today's market.
How
The power to make and the power to deliver, in one brand.
Not preserving materials and skills, but renewing them. With that idea at the core, we designed everything consistently, from the name and copy to the visuals and the website.
Monochrome and fine rules that bring out the character of materials.
We built the site on black, with fine rules, large type and geometric motion, combined with images that convey the texture of each material.
From the first dialogue to sales, and beyond.
Partner, What You Gain, Process and FAQ: the structure shows the flow of collaboration and the division of roles step by step, so that makers can come to us with confidence.
What
A brand that carries local materials and skills on to new value.
RoleOur scope
- Brand concept & copy
- Naming
- Logo design
- Web design
- Coding
- Motion & 3D graphics
CreditCredit
- Branding, web design & development: Rootfor Inc.