Expressing the trust placed in an owner's close business partner.
Takt provides comprehensive support for ryokan and hotel management. The design needed to make that expertise and value clear.
The brief called for a dignified presence that owners could trust with their business.
The challenge was to make its deep expertise and unique value resonate with people searching for and choosing a service.
We embodied “expertise, reliability, and steadiness” in both the website and the visual identity.
We combined the character for “takumi” (master craftsman) from the service name with a form reminiscent of a family crest, creating a logo with a sturdy, dignified presence.
We brought its expertise, trustworthiness, and distinctive value together in a brand identity designed to connect with its audience.
RoleOur scope
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