Conveying the tradition of sake through the strength of the brush.
As a shop dedicated to sharing the rich culture and tradition of sake, it needed a logo that conveyed that commitment.
The design needed to let visitors feel Japanese tradition and the skill of craftspeople.
We aimed to build the shop's mission, “to serve delicious sake,” into the logo.
We rendered the Japanese character for kura in bold brushstrokes, highlighting the texture and beauty of the lettering. Its hand-drawn warmth and craftsmanship express Japanese tradition and culture.
The logo includes a rice-plant symbol to express gratitude for rice, the raw ingredient of sake. The rice plant symbolizes abundance and prosperity, and it carries the shop's unwavering commitment to its mission.
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