JAEN

Project details

03 Chapters

CategoryIndustry
Mechanical watch brand showroomOffice
LocationLocation
Saitama PrefectureSaitama CityOmiya
YearYear
October 2020
ScopeCategory
Spatial design

A welcoming showroom to explore watches at your own pace.

mirco salon
01/ 03The beginning (challenge)

Why

A place to share the brand’s appeal in a relaxed setting.

  1. 01

    A place to experience the brand

    The client needed a showroom and office where visitors could handle mirco's mechanical watches and experience their appeal firsthand.

  2. 02

    An easy atmosphere for conversation

    The request was for a space as relaxed as a café. We aimed for a comfortable place where visitors could enjoy talking about watches and take their time choosing.

  3. 03

    Making 20 tsubo (about 66 m²) feel comfortable

    The 20-tsubo (about 66 m²) unit had many windows and an open feel. The challenge was to preserve that openness while combining a welcoming showroom with an office for daily work.

How

Comfort throughout the watch selection experience.

What mattered most was that guests could look at watches calmly and feel free to ask about anything on their mind. Using the light from the windows, we combined lighting, furniture, and greenery to create a space for unhurried conversation.

01 Light

Soft light for a calm, settled space.

We arranged track lighting at varying heights with bulbs that give off a soft glow. Drawing on the connection between watches and astronomy, we introduced a constellation motif, so the lighting feels relaxing yet unmistakably part of the brand.

Soft light for a calm, settled space.
02 Comfort

Furniture and greenery that make conversation flow.

We paired comfortable seating with hanging greenery. Making the most of the openness from the many windows, we created a welcoming setting where people could relax and talk naturally about the watches.

Furniture and greenery for a café-like comfort.

What

A showroom where watches spark conversation.

Before construction After completion
Before constructionCompleted
A design that makes the most of the open, pleasant, window-lined space
A design that makes the most of the open, pleasant, window-lined space
mirco salon
mirco salon
Space-themed objects displayed by the client themselves
Space-themed objects displayed by the client themselves
mirco salon
mirco salon
mirco salon

RoleOur scope

  • Spatial design
  • Lighting plan

CreditCredits

  • Plant styling: Yuika Kato, ikebana artist

Contact

Even if your ideas aren’t fully formed yet.

Want to start a new business? Rethink your shop or brand? Even if you’re not sure where to begin, feel free to reach out. We’ll listen, help sort out your challenges and goals, and work out what’s needed together. Initial consultations and estimates are free.

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Phone(10:00–18:00, closed on weekends and holidays)080-7125-0809