The copy appears the moment you arrive.
The tagline is initially hidden in the opening visual, then revealed as visitors enter the site.
Project details
A website where every visit brings a new discovery.
Why
Letting people experience “Discover a new me — MIKKE” online, too.
- 01
The concept, online
The website design needed to carry through the shop’s concept, “Discover a new me — MIKKE.”
- 02
The joy of finding
Rather than simply laying out information, we aimed for a site where browsing itself leads to “discoveries.”
- 03
A menu that opens onto discovery
We wanted even the navigation menu to be part of the experience of “finding” something.
How
A hidden tagline and navigation with changing images.
Hover, and the photo changes.
With discovery in mind, we used a hamburger menu even on desktop. Hovering over a menu item changes the photo, so there is always something to find.
What
A site where the same sense of “discovery” as the shop can be enjoyed online.
RoleOur scope
- Web design
- Photo direction
CreditCredits
- Creative director: Takano
- Web design / photo direction: Mori