Bringing the logo's roundness and friendliness to the web.
We carried the roundness and friendliness of the logo into the web design, aiming for a reassuring look in the corporate blue.
Project details
Replacing the old image of used car dealers with approachability.
Why
Conveying honest, community-rooted service through the web.
- 01
A newly independent shop
The president, Mr. Kawachi, went independent after 10 years at a major used car dealer. The website needed to convey that the new shop could be trusted.
- 02
Community roots and honesty
The site needed to convey the shop's motto: attentive, community-rooted service that is honest and reassuring.
- 03
The image of used car dealers
The challenge was to shake off the conventional image of used car dealers.
How
Creating reassurance with the logo's roundness and the corporate color.
Conveying the shop's atmosphere through photos.
Alongside the web design, we also handled photo direction, building the service and president's message pages around photography.
What
A website that shows an honest shop where anyone can feel free to ask for advice.
RoleOur scope
- Web design
- Photo direction
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