A misty lake at dawn, by drone.
The main video and photos were shot by drone over a lake veiled in early-morning mist.
Project details
Telling the story of sake through the landscape that supplies its water.
Why
Conveying the quality of sake through an online store.
- 01
Communicating through a screen
An online store selling sake. It needed to convey the sake’s qualities before customers ever held a bottle.
- 02
Rich water sources
The sake is brewed with water from abundant natural sources. The website needed to communicate the landscape behind it.
How
Filming a mist-covered lake at dawn by drone.
Focusing on the nature of the actual water source.
To communicate the sake's quality, we built the site around the natural landscape surrounding its water source.
What
An online store where the nature of the water source conveys the quality of the sake.
RoleOur scope
- E-commerce website design
- Art direction
CreditCredits
- Creative director: Takano
- Web design / photo direction: Mori